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The Top 10 Best Use of Music in a Commercial


The Top 10 Best Use of Music in a Commercial
The Top 10 Best Use of Music in a Commercial

Apple - iPod "Silhouettes" (2004):

Song: "Are You Gonna Be My Girl" by Jet

This iconic campaign featured energetic silhouettes dancing to catchy tunes, showcasing the iPod's integration into people's active lifestyles.


Coca-Cola - "Hilltop" (1971):

Song: "I'd Like to Buy the World a Coke" by The New Seekers

This classic ad promoted unity and harmony, with people worldwide coming together on a hill to share a Coke and a song.


Volkswagen - "The Force" (2011):

Song: "The Imperial March" (Darth Vader's Theme) from Star Wars

This heartwarming and humorous ad features a young boy dressed as Darth Vader attempting to use the Force on various objects, including his father's Volkswagen.


Nike - "Revolution" (1987):

Song: "Revolution" by The Beatles (covered by Nike)

Nike's use of The Beatles' song in this revolutionary ad helped redefine sports advertising, emphasizing individuality and athleticism.


Levi's - "Launderette" (1985):

Song: "I Heard It Through the Grapevine" by Marvin Gaye

This memorable ad featured a young man stripping down to his Levi's in a laundromat, creating an iconic and sultry image associated with the brand.


John Lewis - "Christmas" (various years):

Various cover songs, including Elton John's "Your Song" and Randy Crawford's "One Day I'll Fly Away."

The annual John Lewis Christmas ads are known for their emotional storytelling, with carefully chosen cover songs enhancing the emotional impact of the narratives.


Heineken - "The Entrance" (2011):

Song: "The Golden Age" by The Asteroids Galaxy Tour

This stylish and humorous ad features a charismatic character making a grand entrance to a party, perfectly complemented by the upbeat soundtrack.


Dior J'adore - "The Future is Gold" (2015):

Song: "Elastic Heart" by Sia

Charlize Theron's graceful movements and Sia's powerful track create a sense of luxury and elegance, reflecting the brand's image.


Old Spice - "The Man Your Man Could Smell Like" (2010):

Background music: Original composition by Robert Thompson

The use of whimsical, fast-paced music complements the surreal and humorous nature of the Old Spice ad featuring the "Old Spice Guy."


Google - "Year in Search" (various years):

Various background music

Google's annual "Year in Search" videos use emotionally resonant background music to accompany a montage of the year's most searched-for events, creating a powerful reflection on global experiences.


These examples showcase the diverse ways in which music can be effectively utilized to enhance the storytelling and emotional impact of advertising campaigns. Each campaign carefully selects music that aligns with its brand message, creating a memorable and immersive experience for viewers.


The Top 10 Best Use of Music in a Commercial

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